TikTok is introducing a fresh option that allows them to reduce the amount of AI-made media appearing in their streams. This initiative comes as the platform announced that it currently hosts over 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a widespread release. This development aligns with a surge in AI-generated material, driven by recent AI video creators.
AI Proliferation Online
Recent reports that approximately a tenth of the quickest rising channels on a competing service exclusively feature AI-generated videos. A significant portion of this content is classified as “AI slop”, a phrase for substandard, factory-style content that is typically nonsensical or surreal.
Based on user feedback that a lot of users enjoy content made with AI tools, from digital art to educational videos, and we aim to provide users the power to see more or less of that, according to their own choices,” stated a platform representative.
Volume and Proportions
The service announced that there are now 1.3 billion videos on its app tagged as AI-generated. Overall, in excess of 100 million pieces of content are uploaded to the app every day, making clips made by AI a limited part of its total content library.
How to Adjust Settings
Viewers will be in a position to limit or boost the volume of AI-generated videos they watch by accessing the content preference option in the application and choosing “AI-generated content”. Other topics that currently be controlled under the filter cover current affairs, clothing, cosmetics, and movement.
Content Labeling and Policies
Its guidelines require content makers to label “realistic” AI-made content, and it bans dangerous deepfakes of public figures or emergencies. Any authentic-looking AI-generated clip that is unmarked can be deleted under its community policies.
Additionally, the platform will now apply an AI-generated tag to content produced via its own AI tools, or detected by an industry-wide initiative for identifying AI-generated material. This measure is intended to deter users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is also establishing a two million dollar awareness program for professionals and institutions to produce informative material about responsible artificial intelligence. This project will benefit educational bodies specializing in training computer science.
Moderation Strategy
TikTok has justified its content review process, amid debate over intentions to lay off numerous review team members in the UK. It is planning to reduce 439 jobs in its content moderation team in London, with worker representatives and online safety experts raising concerns that people are being substituted by AI moderation.
A company official clarified that human moderation would still have a role, but artificial intelligence can shield workers by eliminating the most distressing content before it gets reviewed by people. TikTok announced a significant reduction in explicit and harmful content seen by human moderators over the previous year due to reliance on its AI tools.
“We think that it’s essential to balance people and machines to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to reduce exposure to unsafe media as rapidly, which is the area in which a lot of the machine support is making a difference operate efficiently.”
